Speakers List - Investment Marketing and Innovation Conference 2017


Mark Brandis


Managing Partner

Mark is Managing Partner and co-owner of Libertine, one of the larger independently owned creative agencies in the UK. The agency works with a wide variety of businesses, from retailing to brewing, but is best known for its work in the fund management sector.

Libertine has helped to build brands for clients such as Artemis, Old Mutual, Goldman Sachs, Winton, the Qatar Financial Centre and Legal & General. Projects vary from advertising development to pure brand consultancy.
Prior to Libertine Mark worked for a number of creative agencies, and was a director of the UK's largest, AMV BBDO.

He has spoken at a number of conferences and was the visiting marketing lecturer at the British Shops and Stores Association's Oxford summer school.

Jonathan Burston

Client Director


Jonathan is Client Director at Starcount, responsible for key strategic client relationships and the successful delivery of engagements.

He has over 20 years' experience in data, analytics, technical and digital transformation. Jonathan has advised numerous blue-chip brands, across multiple industry sectors, to transform into being customer centric.

Jonathan previously worked for Wegener DM and CACI (Sales & Marketing Director) before moving client side to an international health and beauty business as Marketing & Operations Director. Prior to joining Starcount he was Managing Director of an award winning B2B digital agency.

He has an MBA from Henley Business School.

Pauline Bush

Marketing Director

Hermes Investment Management

With over 17 years' experience in asset management marketing, Pauline has had the pleasure of working with some of the UK's best known brands including Artemis, Jupiter and M&G. A commercially-minded marketer with experience across the full marketing toolkit with a particular passion for digital implementation and brand building. Pauline joined Hermes Investment Management in 2014 as Director, Marketing with a focus on building a global brand to achieve business growth from third party clients.

Tamara Cizeika


Allen & Overy

Tamara advises on regulatory issues affecting financial services providers with a particular focus on the asset management sector. She advises on both UK and EU regulatory requirements and drafts, advises and negotiates documentations, including investment management, sponsorship, distribution, depositary, outsourcing and other agreements.

Tamara also has experience coordinating transactions and structural change projects for clients, including the establishment of new business divisions and products and the launch on new platforms.

She regularly speaks at industry seminar and client events and has recently taken part in Brexit-related client and industry body discussions. Tamara began her career at a regulator, working for the general counsel of ASIC, (the Australian equivalent of the UK FCA).



Craig Freeman

Innovation & Development Director

Lamb & Brand Formula

Craig has worked across all aspects of digital marketing for over a decade. During that time he has encouraged the financial services sector to stop viewing it with fear and trepidation, but instead as an area of opportunity and innovation.

Mathew Greenlay

Head of Digital Delivery

Aberdeen Asset Management

Mathew has been with Aberdeen Asset Management for almost 8 years, and heads up the global digital marketing function. He jointly led the project that created Aberdeen's Thinking Aloud blog and also on the implementation of their social media strategy within the business. Mathew leads several aspects of digital transformation within the team and is passionate about new technology and how it can be implemented within the industry.

Simon Hildrey

Chief Marketing Officer


Simon joined Liontrust in July 2008 having been a financial journalist for 10 years and winning both the IMA Freelancer of the Year and AIC Freelancer of the Year Awards twice. Prior to becoming a freelance journalist in 2002, Simon was Special Correspondent at Citywire and Editor of International Financial Adviser. Simon has an MA degree in War Studies from King's College London and a BA degree in Modern History and Economics from Manchester University.

Isla Mackenzie

Global Head of Marketing and External Communications

Aviva Investors

Isla leads Aviva Investors' global marketing and external communications strategy and has a clear remit to grow brand awareness and extend the external profile of the business globally. She also sits on the Global Business Development Leadership team, sharing joint responsibility for driving global strategy.

Isla is an internationally-experienced marketing specialist with over 16 years in the asset management industry and a proven track record for executing revenue-generative, strategic and tactical initiatives across institutional and wholesale channels in multiple geographies. Before joining Aviva Investors, Isla was Head of Marketing for the UK at Aberdeen Asset Management. Prior to that, she spent seven years at Standard Life Investments, leading their global institutional marketing function, playing a key role in the externalisation of SLI's multi-billion dollar absolute return proposition, GARS. Isla also spent four years at Henderson Global Investors where she was instrumental in the launch of their highly successful US Mutual Fund Business, latterly managing marketing for institutional and sub-advisory relationships with clients in Canada and the US.

Isla holds an Honours degree in English Literature from Edinburgh University. 

Caroline O'Donnell

Marketing Director


Caroline has worked in financial services since the early 1800s, or sometimes it feels like that. She's been head of marketing at Artemis for the last eight years and was at Schroders for 13 years before that; leaving there as head of European marketing. Responsible for the marketing strategy at Artemis, she has view on all things marketing, and is occasionally is right.

David Rowe

Head of Marketing - EMEA & APAC

Neuberger Berman

David Rowe, Neuberger Berman, Head of Marketing - EMEA & APAC, joined the firm in 2016. David is responsible for the firm's EMEA & APAC marketing teams including channel marketing, thought leadership, digital, RFP and media relations capabilities. Prior to joining the firm, David was Head of MarComms EMEA at PIMCO since 2012 and additionally responsible for APAC from 2014. Previously, he held several senior marketing roles at Threadneedle (now Columbia Threadneedle) including Head of Wholesale & Institutional Marketing and latterly Head of Marketing. Prior to this he was Marketing Director - Funds at GAM. David started his marketing career at Merrill Lynch and holds a BA (Hons) in business studies from Kingston University.