KEYNOTE: Jim Cridlin
Jim is the Global Head of Innovation and Partnership for Mindshare, responsible for originating, sourcing and delivering Mindshare's innovation roadmap across the organization. His role is to ensure that Mindshare is continuously one step ahead of its peers and competitors and delivering competitive advantage for our clients.
Jim brings over 20 years'industry experience to his role, with brand management and consumer insights roles at Kraft and Pepsi, and at various agencies. He has extensive experience in digital, brand marketing, and commerce marketing across CPG and technology verticals.
Prior to Mindshare, Jim led the digital and social teams at Razorfish/Digitas for Motorola Mobility and Kraft, while also serving as a director of digital strategy. Before Razorfish, he led the Intel and Mars Pet Food in-store and national promotions marketing teams at Catapult Marketing in Los Angeles.
Cridlin holds a MBA from Northwestern University's Kellogg School of Management and a BA in Communications from Hanover College. He currently lives in London, is an active runner, and enjoys the outdoors.